Case Study: WD-40 Company gains centralized P&L analytics with IBM Cognos Business Intelligence

Gaining greater insight into P&L across the organization with centralized analytics

WD-40 Company, a global marketing organization, faced a challenge as its finance teams lacked a clear view of profit and loss data across different business areas due to information being held in separate systems. This hindered their ability to make informed decisions about customers, regions, and products. To address this, they worked with IBM and its partner Aviana to implement a centralized analytics solution using IBM Cognos Business Intelligence.

The solution involved building a unified data mart that created a single source of truth for all P&L data. This provided WD-40 Company's teams with deeper insights into profitability and automated reporting tasks. The implementation by IBM and Aviana delivered significant benefits, including saving the finance team two to three days per month on complex analysis and enabling smarter, data-driven decision-making across the organization.

WD-40 Company

Renee Loya

Business Intelligence / Database Manager