Case Study: Masterpet boosts leadership and employee engagement with IBM Kenexa Best Workplaces

From speedboat to ocean liner: Masterpet finds smooth sailing on leadership’s maiden voyage

Masterpet, a New Zealand-based pet healthcare company, faced a challenge in managing its rapid corporate expansion while trying to maintain its agile, family-oriented culture. The leadership needed a way to drive necessary change through employee feedback to support its business growth. To address this, they worked with IBM and utilized the IBM Kenexa Best Workplaces survey to identify and strengthen leadership within the organization.

The IBM solution involved analyzing employee survey data to create a customized, multi-tiered leadership development program. This program equipped managers at all levels with the skills to lead effectively, especially their geographically dispersed teams. As a result of implementing IBM's solution, Masterpet saw a significant positive impact, with over 50 percent of staff reporting they were fully engaged in the latest survey and the company achieving consistently high scores for confidence in leadership.

Masterpet

Sean Duggan

Chief Executive Officer