Case Study: Basis Technologies achieves 30% lower DNS latency with IBM NS1 Connect

Filter Chain tech decreases latency by 30% for billions of daily transactions

Basis Technologies, a global programmatic advertising and media automation software provider, needed to reduce DNS latency and improve traffic routing across its data centers. Its existing DNS setup could not consistently send requests to the closest location or provide reliable failover, creating performance risks for its high-scale, real-time bidding platform.

Basis Technologies selected IBM NS1 Connect, using the Filter Chain solution and Managed DNS to migrate and optimize its configuration. IBM helped enable accurate geo-based traffic management and automated real-time failover, resulting in a 30% decrease in DNS query network latency without any additional hardware or software changes.

Basis Technologies

Eduard Rushanyan

Senior Director Production Operations