Case Study: BWF achieves higher fundraising ROI with IBM watsonx

Empowering philanthropy with fundraising-focused AI

BWF, a mission-driven nonprofit solutions provider, faced growing pressure to protect and expand its customer base as new AI-powered fundraising entrants emerged. To keep pace, BWF needed a secure, fast, and tailored AI solution that could validate, prepare, and process data for more accurate fundraising forecasting and donor insights, with support from IBM.

IBM helped BWF implement IBM watsonx Assistant and IBM watsonx.ai through IBM Client Engineering and partner Converge Technology Solutions. The new platform centralized work that previously took multiple steps and tools, enabling real-time scenario exploration and more efficient data science workflows. IBM’s solution helped reduce resource investment by 30% and supported a client outcome of identifying 3 new prospects and securing USD 1.5 million in gift investments, while BWF customers saw better fundraising decisions, lower costs, and higher ROI.

BWF

Alex Oftelie

Senior Vice President