Case Study: The Deltic Group achieves faster social media engagement and more bookings with IBM watsonx Assistant

Empowering clubbers to plan perfect nights with help from a virtual assistant for social media

The Deltic Group, the UK’s largest late-night bar and club operator, needed a better way to handle hundreds of thousands of Facebook Messenger enquiries each year about events, opening times, dress code, and bookings. Working with IBM and its Business Partner Filament.ai, the company turned to IBM watsonx Assistant to respond faster while keeping a local, personalized feel across its 55 venues.

IBM and Filament.ai deployed a cloud-based virtual assistant that answers customer questions, recommends what’s on, and directs guests to book online or continue by phone when ready to buy. The solution is designed to reply to all 350,000 annual digital enquiries, with IBM forecasting up to a 10% uplift in pre-booked sales and a 5% increase in group revenues, while capturing about 315,000 new guest interactions and improving engagement at the point of peak interest.

The Deltic Group

Tim Howard

Head of Marketing and Central Operations