Case Study: North Pacific Bank Ltd. achieves increased profitability and customer satisfaction with IBM systems and analytics

Disparate data integrated and analytics used to increase profitability and customer satisfaction

North Pacific Bank Ltd., Hokkaido’s largest financial institution, faced fragmented customer records after merging three banks, which prevented an effective CRM and hindered marketing and cross‑selling. IBM provided an integrated analytics and information‑management approach, deploying solutions including IBM InfoSphere, IBM Cognos, IBM SPSS Modeler, IBM PureData System for Analytics and IBM storage and systems technologies to unify data and create clearer customer profiles.

IBM’s implementation delivered household‑level customer views and predictive analytics that enable timely, personalized advice and optimized product recommendations, strengthening sales and planning. The solution reduced time to analyze and share data, sped campaign launch times from weeks to days, and is expected to increase profits by improving cross‑ and up‑selling effectiveness.