Case Study: Parker Hannifin achieves seamless selling and fulfillment with IBM

Delivering superior customer experiences with seamless selling and fulfillment

Parker Hannifin, a large manufacturing company with products sold through 101 divisions, was struggling with a fragmented buying and fulfillment experience that frustrated customers and made inventory and order management inefficient. To address this challenge, Parker partnered with IBM and used IBM Sterling Order Management as part of a new e-commerce and order orchestration initiative.

IBM helped Parker launch a unified e-commerce platform and global order orchestration framework that gives customers a single view of products, one consolidated order, and one invoice across divisions. The result was improved visibility into inventory, orders, and customers, better stock control, faster and more accurate fulfillment, and a more seamless customer experience that supports higher satisfaction, cross-selling, and growth through a larger market and distribution network.

Parker Hannifin

Bob McAdoo

Vice President, Worldwide Business Systems