Case Study: Brockenhurst College boosts student engagement with IBM Exceptional Student Experience

Delivering an exceptional student experience with personalised learning pathways

Brockenhurst College, a high-achieving further education institution, needed to gain deeper insight into student needs and learning styles to create a more immersive and personalized educational experience from application to graduation. To address this challenge, the college partnered with vendor IBM to implement its Exceptional Student Experience technology, which included digital marketing, predictive analytics, and social portal solutions.

The IBM solution, which included components like IBM Connections, Sametime, Cognos Business Intelligence, and SPSS Modeler, was deployed on a cloud platform. This provided personalized learning pathways, a collaborative social network for students, and data-driven insights for staff. As a result, Brockenhurst expects to boost student recruitment and retention by 15% and increase its reputation by 30% over a five-year period, while also saving GBP500,000 in infrastructure costs.

Brockenhurst College

Di Roberts

Brockenhurst College Customer