Case Study: Rabobank achieves faster, more personalized banking with IBM and Oracle CRM

Creating exceptional customer experiences to drive competitive advantage

Rabobank, a multinational banking and financial services company, needed to deepen its understanding of individual customer needs and offer personalized services. The challenge was its fragmented customer management, with over 50 disparate systems across its local banks preventing a unified customer view. To address this, the bank partnered with vendor IBM for a transformation.

IBM helped Rabobank consolidate its systems into a single Oracle customer relationship management platform. This solution provided a 360-degree view of clients, automated processes, and enabled an agile development approach. The measurable results included making customer onboarding 99% faster, saving up to 64% of time on tasks like credit-card issuing, and empowering over 20,000 employees with better customer insight.

Rabobank

Martijn Hagens

Program Manager