Case Study: Cegid boosts sales efficiency and conversion with IBM and Oracle CRM OnDemand

Cegid unifies sales and marketing channels with Oracle and IBM

The customer, Cegid, a leading French management software solutions publisher, needed to harmonize its global sales practices and improve efficiency across multiple channels. To support its growth, it required a new CRM platform that could be aligned with its internal sales methodology and provide better client knowledge. The company partnered with vendor IBM to deploy a solution based on Oracle CRM OnDemand.

IBM Global Business Services implemented Oracle CRM OnDemand for sales, partner management, and marketing, customizing it to Cegid's specific processes. This IBM-led solution significantly reduced the time to create sales forecasts by 50% and improved the lead-to-conversion ratio by two to three times. A user survey revealed overwhelming acceptance, with 90% of users finding the solution helped them work more effectively.

Cegid

Jean-Michel Monin

Director of the Organization