Case Study: Campari Group achieves faster, higher-quality digital brand experiences with IBM

Bringing the “wow” factor to Campari’s Brands through a Digital Factory

Campari Group, the Milan-based premium spirits company, needed a unified way to manage its many brand websites and improve visibility, governance, and consistency across a fragmented mix of agencies and processes. Working with IBM, the company sought a faster, more controlled path to creating engaging digital experiences for brands like Aperol, Campari, SKYY Vodka, and others.

IBM implemented the Campari Digital Factory using the IBM Garage methodology and IBM Consulting for Microsoft Azure, with a modular, microservices-based approach built on Azure, Red Hat OpenShift, and WordPress. The results included bringing new brand websites to market 50% faster, increasing consumer session times by more than 20%, and enabling more than $1.5 million in expected savings over three years.

Campari Group

Liam Barnes

Global IT Director of Marketing