Case Study: CDW Corp. boosts sales and deepens customer engagement with IBM Global Financing

Boosting sales and deepening customer engagement with IBM Global Financing

CDW Corp., an IBM Platinum Business Partner, faced a financing challenge when an entertainment and gaming customer needed new technology before year-end but had no budget for an upfront purchase. CDW turned to IBM Global Financing to help structure a deal that would avoid immediate cash outlays while still meeting the customer’s deadline.

IBM Global Financing implemented a 36-month lease, taking ownership of the equipment and aligning the contract exit with the customer’s planned three-year use. The solution helped CDW win a key deal, expand the sale by 32%, and lower the customer’s total cost by 15% with no upfront payment required.

CDW Corp.

Michael Thies

Manager