Case Study: European Railway Operator boosts ticket sales with IBM

Boosting rail ticket sales to better compete against low-cost travel providers

A European railway operator faced significant competition from low-cost airlines and coach services. To win back customers, it needed to modernize its digital sales channels, offer more flexible travel options, and ensure its systems could handle high transaction volumes. The operator partnered with IBM, utilizing a suite of IBM software and the IBM zEnterprise EC12 mainframe to address these challenges and improve the customer experience.

IBM implemented a robust solution that included IBM WebSphere Application Server for handling ticket sales and IBM DB2 for managing critical data. This provided the high availability, performance, and security needed for the operator's online and mobile platforms. The results were highly successful, leading to a double-digit percentage increase in ticket sales, a sharpened competitive edge, and the ability to deliver real-time pricing and journey updates to customers.