Case Study: Dan.com achieves faster, more transparent domain transactions with IBM Blockchain

Blockchain transforms the domain name marketplace

Dan.com wanted to make the domain name marketplace more transparent, flexible, and efficient, while reducing the manual, outdated processes involved in buying, transferring, and leasing domains. To address this challenge, Dan.com partnered with IBM and IBM Business Partner Unchain, using IBM Blockchain technology to modernize domain transactions and support new purchase options like lease-to-own.

With IBM Blockchain, Dan.com automated ownership transfers and related workflows, replacing broker-heavy, manual steps with a scalable ledger and smart contract-based process. The results were significant: processing capacity increased 900%, from 300 to 3,000 transactions per month, and the IBM solution can support 600,000 transactions every half hour, helping Dan.com launch new services such as domain rental and lease while future-proofing its platform.

Dan.com

Reza Sardeha

Chief Executive Officer