Case Study: Bassett Healthcare Network improves patient outreach and booking ratios with IBM Watson Health Phytel Outreach

Bassett Healthcare Network - Customer Case Study

Bassett Healthcare Network, a healthcare provider in upstate New York, faced the challenge of transitioning to value-based care and improving patient outreach. They needed to drive the right patient volume by targeting care gaps for chronic conditions while also pursuing quality recognitions like the NCQA Patient-Centered Medical Home. To accomplish this, they teamed with IBM and implemented its IBM Phytel Outreach solution.

IBM's solution automated the process of identifying patients needing care and initiating customizable notifications. This helped Bassett achieve consistently high physician booking ratios, significantly outperforming non-users. The program generated $1.2 million in net collections in under a year, surpassing projections by $400,000, while also improving population health metrics and supporting their NCQA recognition.

Bassett Healthcare Network

Frank Panzarella

Vice President of Operations