Case Study: Asian Paints achieves faster sales process automation with IBM Consulting

Asian Paints deploys automation to simplify and speed up trade promotion execution

Asian Paints, India’s leading paint and décor company, was facing growing complexity as it expanded beyond paints into a broader home décor portfolio. The company needed to simplify and speed up trade promotion execution for its dealer network, while reducing manual effort in sales and tax-related processes. Asian Paints worked with IBM Consulting and used IBM Operational Decision Manager as part of IBM Cloud Pak for Business Automation.

IBM helped Asian Paints automate rules-based decisioning for dealer promotions and GST invoice reconciliation. The new portal automatically calculates discounts and schemes, and flags invoice mismatches for review, blocking payment when needed. The result was a much faster, more efficient process: manual GST matching dropped from up to four days to one day, cutting significant time and cost for Asian Paints and improving the experience for dealers and suppliers.

Asian Paints

Deepak Bhosale

Chief Manager - IT