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Case Study: Vlaamse Vervoersmaatschappij De Lijn improves customer insights and optimizes transit operations with IBM Analytics
A IBM Case Study
Analytics used to develop customer-centric solutions to strengthen competitive position
Vlaamse Vervoersmaatschappij De Lijn, the Belgian transit operator, faced a growing data challenge as it modernized ticketing and onboard systems that would generate far more passenger and service information than it could easily collect and analyze. The company turned to IBM and its analytics tools, including Cognos Business Intelligence and related data management products, to turn this expanding data stream into usable insights.
IBM implemented advanced analytics and data integration capabilities that unified information from multiple systems into integrated insights for better decision-making. As a result, De Lijn expected faster querying and analysis, schedule and route adjustments based on changing demand, loading times reduced by more than 3.5x, and more targeted offers that could improve customer trust.
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