IBM
1657 Case Studies
Case Study: Fabler Studio achieves more compelling video content with IBM SoftLayer-hosted emotional analytics from nViso SA
A IBM Case Study
Analytics hosted in a SoftLayer cloud environment deliver long-term competitive edge
Fabler Studio, a video postproduction company based in New York City, sought a way to differentiate its services in a competitive market. Their challenge was to find a solution that could capture detailed consumer emotional responses to video content to help them create more effective commercials.
The solution was an emotional analytics offering from IBM Business Partner nViso, hosted on IBM's SoftLayer cloud infrastructure. This platform provided Fabler Studio with immediate, highly accurate feedback, allowing them to optimize their video edits. The cost-efficient, cloud-based solution provided a significant competitive edge by helping the studio create more compelling content and build a valuable repository of consumer insights.
Open case study document...
Fabler Studio
Nathan Byrne
Managing Director