Case Study: AKIDS achieves exponential sales growth and omnichannel retail efficiency with IBM

AKIDS nurtures customer loyalty and boosts sales with omnichannel retail experiences

AKIDS, the Slovenia-based retailer behind the BabyCenter brand, needed a more scalable way to support omnichannel retail, improve customer insights, and streamline back-office operations as it expanded across the region. Its existing ERP system limited visibility into customer preferences and could not keep up with growth, making it harder for AKIDS to deliver personalized experiences and serve new markets effectively with IBM-based technology.

IBM helped AKIDS implement BiLumina ERP based on IBM Db2, along with IBM Cognos Analytics for deeper reporting. The solution automated over 500 business processes, gave real-time inventory visibility, and cut delivery times from 8 days to 48 hours while raising on-time deliveries to 100%. IBM’s platform also helped AKIDS increase sales by 1000%, grow online exponentially, and scale smoothly through rapid expansion and a major merger.