Case Study: The Conference Board Inc. achieves on-demand research insights and 50% higher engagement with IBM Watson and CAITO

Accelerating learning with on demand insight delivered by AI

The Conference Board Inc., a member-driven think tank, needed a way to give attendees at its Future of Work event instant access to more than a decade of research without interrupting live discussions. Working with IBM technology through an AI-powered knowledge platform, the organization sought to support on-demand learning and better prepare senior executives for more productive conference conversations.

IBM, via its IBM Watson Discovery and cloud services, helped power a CAITO-based knowledge repository that could search thousands of studies using natural-language questions and surface relevant findings in seconds. The solution improved member engagement by about 50%, broadened the range of discussion topics, and enabled richer, on-demand insight during the conference.

The Conference Board Inc.

Nick Sutcliffe

Managing Director