Case Study: Aditya Birla Fashion and Retail Limited achieves improved inventory visibility and scalable omnichannel fulfillment with IBM Sterling Order Management

ABFRL deploys the omnichannel order fulfillment solution IBM Sterling Order Management

Aditya Birla Fashion and Retail Limited (ABFRL) needed to modernize its order management operations as rapid growth across stores, warehouses, and online marketplaces made inventory visibility and fulfillment increasingly complex. Working with IBM, the retailer sought a scalable omnichannel solution to handle high order volumes, improve customer experience, and better coordinate multi-channel fulfillment.

IBM implemented a containerized IBM Sterling Order Management solution to strengthen ABFRL’s inventory tracking, order orchestration, and refund management. The results included a 3x increase in OMS capacity to more than 8 million inventory records per day, 99.99% uptime, 75% faster deployment, and over 80% less downtime, along with 99.5% inventory sync and no refund trigger failures to date.

Aditya Birla Fashion and Retail Limited

Bindu Nithin

Group Manager