Case Study: Busan Bank boosts mobile productivity with IBM MobileFirst Platform

A more effective, efficient and consultative experience to out-of-branch customers

Busan Bank, headquartered in South Korea, faced a challenge where its salespeople in the field lacked real-time access to information and digital forms. This inefficiency required employees to return to the branch office to answer customer questions or process paperwork, wasting time and creating a poor customer experience. To address this, the bank worked with vendor IBM and implemented a solution using the IBM MobileFirst Platform Foundation.

The IBM solution provided a mobile development platform that enabled the bank to create security-rich applications. This gave employees smartphone access to comprehensive service information and live electronic forms, allowing for consultative sales anywhere. As a result, IBM helped Busan Bank develop new applications 30% faster, increase employee productivity by 25%, and save up to $500,000 annually by using internal resources for development.

Busan Bank

Oh Nam Hwan

Chief Information Officer