Case Study: The Ticket Fairy achieves global, scalable event ticketing with IBM Cloudant

A cloud-based database is just the ticket for disrupting the event industry

The Ticket Fairy, a startup aiming to disrupt the event ticketing industry, faced a challenge from high fees, scalpers, and limited options that hurt venue and artist revenues. To build a scalable global platform, it chose IBM Cloudant, IBM’s fully managed cloud database for hybrid multicloud applications, as the foundation for its ticketing and marketing solution.

IBM helped The Ticket Fairy launch a system that supports referral-based sales, identity-locked tickets, waitlists, and advanced analytics. The impact was significant: the platform sold more than 1.5 million tickets and generated USD 95 million in gross sales, while increasing organizer revenue by 10–25% through referrals and eliminating scalping in events using its resale workflow.

The Ticket Fairy

Jigar Patel

Co-founder and Chief Operating Officer