Case Study: AdriaCamps achieves faster, more accurate customer support with IBM watsonx.ai

Rapidly testing generative AI customer service solutions

AdriaCamps, an online booking service for more than 250 campsites in Croatia and Italy, was struggling with fragmented information sources that slowed customer support agents and reduced responsiveness. To improve productivity and prepare for expansion, AdriaCamps turned to IBM and its watsonx.ai platform to explore a generative AI customer service solution.

Working with IBM and partner Deegloo, AdriaCamps built a two-month MVP of a multilingual AI assistant that combines information from five sources and uses retrieval-augmented generation to improve answer quality. The project helped AdriaCamps quickly learn how IBM watsonx.ai works and set the stage for partially automating common inquiries, building an internal knowledge base, and potentially adding customer-facing chatbots to let its 15 agents focus on more complex cases.

AdriaCamps

Marko Bukovac

Chief Technology Officer