Case Study: 2mee achieves higher customer engagement with IBM Cloud

2mee brings mixed reality to messaging on IBM Cloud

2mee Ltd. wanted to make digital communication feel more human by replacing plain text with real-person hologram messages, but needed a secure, scalable cloud platform to deliver those messages in real time without having to manage infrastructure. The company chose IBM Cloud and IBM Garage to support its mixed-reality messaging solution.

IBM helped 2mee build the backend on IBM Cloud Foundry, using IBM Cloud Object Storage and Cloud Databases on IBM Cloud to store, secure, and target messages across devices and channels. The result was major performance gains, including engagement rates up to 10x higher than traditional text, a 650% increase for a bookmaker campaign, a 2,000% lift for a soccer club campaign, and an 87% click-through rate for an e-commerce promotion.

2mee

James Riley

Chief Executive Officer