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Case Study: 1-800-GOT-JUNK? boosts positive online reviews 3x with IBM intelligent marketing automation
A IBM Case Study
1-800-GOT-JUNK - Customer Case Study
1-800-GOT-JUNK?, a full-service junk removal franchise, partnered with IBM to tackle the challenge of enhancing its online reputation and competing more effectively within its crowded local markets.
Using IBM's intelligent marketing automation, the solution involved identifying the most satisfied customers and asking them to share their positive reviews on other popular sites. This strategy, implemented by IBM, resulted in a 3x increase in positive online customer reviews and helped the company establish valuable new customer relationships.
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