Case Study: US Open delivers a world-class digital fan experience with IBM Security

US Open Serving up a world-class digital experience for tennis fans across the globe

The United States Tennis Association (USTA) faced the challenge of engaging global audiences and enhancing the digital experience for millions of fans of the US Open, both on-site and online. To achieve this, they partnered with IBM Security, utilizing IBM's analytics, cloud, and security solutions to create compelling, real-time fan experiences.

IBM implemented a comprehensive solution using IBM Cloud, IBM Streams analytics, IBM Security QRadar, and other technologies to capture real-time match data, provide predictive insights, and power mobile and web platforms. The results were highly successful, attracting 64.5 million web visits and 22.5 million app visits, while also ensuring a secure, high-performance, and scalable digital experience for the global tennis audience.

US Open

Nicole Jeter-West

Managing Director Ticketing & Digital Strategy