Case Study: GittiGidiyor achieves seamless Black Friday scaling and complete observability with IBM Instana

GittiGidiyor Breezes Through Black Friday Traffic with Complete Observability

GittiGidiyor, the Turkish eBay subsidiary serving 33 million buyers and sellers, faced unprecedented 2020 demand — including 20 million new mobile app downloads (a 57% increase) and an 82% jump in mobile sales — and anticipated a 4–5x traffic surge for Black Friday. To gain consolidated visibility across its mainly containerized, microservice-based platform (about 80% microservices) and its critical payments flows, GittiGidiyor chose IBM Instana for full-stack observability.

IBM Instana was installed once and auto-detected services, providing custom dashboards, real‑time latency monitoring, and clear dependency maps. Using Instana, GittiGidiyor right‑sized infrastructure, monitored payment latency on Black Friday, and dynamically routed transactions away from lagging partner banks to keep purchases flowing under 4–5x load. The result was uninterrupted site performance during peak traffic, faster one‑person troubleshooting, and observable support for the company’s rapid growth and Black Friday success.

GittiGidiyor