Case Study: Leaf Group achieves 66% monitoring cost reduction and improved performance with IBM Instana

Bringing fresh content to 62 million readers every month

Leaf Group, which builds creator-driven brands like Well+Good and Livestrong.com and reaches 62 million unique visitors monthly, transitioned to containerized workloads and faster CI/CD pipelines and needed automated observability. Their legacy APM lacked visibility for containers, microservices, and Kubernetes, so Leaf Group evaluated options and selected IBM Instana to provide the required automated monitoring and tracing.

IBM Instana was integrated into Leaf Group’s deployment pipeline to deliver automated distributed tracing, root-cause analysis, and real-time visibility into page load times, latency and logs. With Instana, Leaf Group cut monitoring costs by 66% (about one-third the cost of their previous APM), decreased latency, reduced error rates and response times, and empowered teams to optimize the stack and scale deployments with fewer manual steps.

Leaf Group

Marcus Sengol

SVP of Technical Operations