IBM Consulting
5 Case Studies
A IBM Consulting Case Study
The customer, Riyadh Air, aimed to build a new, modern airline entirely free from the legacy systems that constrain innovation in the aviation industry. They partnered with vendor IBM Consulting to design an AI-native operating model from the ground up, utilizing the IBM watsonx Orchestrate platform to integrate intelligence across the enterprise.
IBM Consulting implemented a solution that orchestrated over 60 partners and 59 workstreams into a unified operating model. The result was a seamless integration fabric with over 1,800 integrations across 75 systems, enabling real-time, personalized guest experiences and intelligent automation. This AI-native foundation positions Riyadh Air to scale efficiently, with projections to serve 33 million annual travelers and create 200,000 job opportunities.