Case Study: William Reed Business Media Ltd achieves rapid multi-site digital transformation and major mobile growth with Ibexa

William Reed Business Media upgrades multiple sites to eZ Publish 4.6

William Reed Business Media, a long-standing B2B publisher, needed to move from a proprietary Microsoft platform to a scalable, “digital first” CMS to support multiple brands, channels and devices. Facing the challenge of upgrading functionality, stability and editorial workflows across many titles (including a division already on eZ 4.2), the group planned to migrate and consolidate some 20 sites while improving mobile and global delivery.

With eZ Publish 4.6 and Kaliop as implementation partner, William Reed completed the core migration in 10 weeks, deployed eZ Find (Solr), eZ Accelerator (Varnish), bespoke editorial workflows, PC and mobile editions, and CRM/email integration. The result: about 1 million unique browsers and 3 million page impressions monthly, growing traffic driven by faster delivery and better search, and mobile traffic up 165% year‑on‑year.

William Reed Business Media Ltd

Jim Bridge

CTO