Case Study: William Reed Business Media Ltd achieves digital-first multi-site performance and 165% mobile growth with Ibexa (eZ Publish)

William Reed Business Media - Customer Case Study

William Reed Business Media, a 150‑year‑old B2B publisher serving food & drink, pharmaceuticals and related markets, needed to modernize its digital estate: migrate sites (including morningadvertiser) off a proprietary Microsoft platform, consolidate and support 20 brands and domains, improve editorial workflows, stability and global/mobile delivery, and centralize hosting and support.

Partnering with Kaliop, William Reed upgraded and migrated to eZ Publish 4.6 in a 10‑week project, adding a bespoke back‑office workflow, PC and mobile editions, eZ Accelerator (Varnish), eZ Find (Solr) and CRM/email integration (Neolane). The new platform now serves ~1 million unique browsers and 3 million page views per month, has driven mobile traffic up 165% year‑on‑year, improved search and content delivery, simplified multi‑brand management and supported stronger advertising and digital‑first growth.

William Reed Business Media Ltd

Jim Bridge

CTO