Case Study: Rasmussen Reports achieves 400% subscription growth and 50% higher engagement with Ibexa DXP

Rasmussen Reports Strategic UX improvements yield serious results

Rasmussen Reports, a widely followed non-partisan public opinion polling organization, faced an outdated website that wasn’t fully responsive, struggled to convert guest readers into paid subscribers, and couldn’t support growing multi-channel revenue opportunities like video or withstand frequent traffic spikes around major news events. To capitalize on heightened election-era interest and improve monetization, Rasmussen engaged longtime partner Mugo Web to modernize the site on the Ibexa DXP.

Mugo delivered a responsive redesign, subtle UX and paywall CTA improvements, a seamless on-site Payflow Pro checkout, and integrations for data visualizations, video ad tags and content workflows—backed by caching and uptime management. The results: pay-level subscriptions rose as much as 400%, platinum subscriptions grew, average time on site per session increased ~50%, pageviews rose to over two per session, bounce rate fell 16%, mobile usage rose 6%, and the site stayed stable during traffic surges.

Rasmussen Reports

Beth Chunn

General Manager