Case Study: Rasmussen Reports boosts subscriptions and engagement with Ibexa Experience

Rasmussen Reports boosts time on site 50% with Ibexa

Rasmussen Reports, a non-partisan political opinion polling organization, faced the challenge of an outdated website that was not fully responsive, limiting multi-channel revenue opportunities like video sponsorships. Their site also struggled to convert guest traffic into paid subscriptions. To address this, they turned to their longtime development partner Mugo Web for a site refresh based on the Ibexa Experience DXP.

The solution implemented by Ibexa's partner Mugo Web included a fully responsive redesign with strategic UX improvements, such as a refined paywall CTA. A custom, seamless payment system was built to handle subscriptions. The results were significant: subscriptions for article content increased by up to 400%, time on site per session grew by 50%, and the bounce rate decreased by 16%. The site also maintained stability during major traffic spikes, ensuring a positive user experience.

Rasmussen Reports