Case Study: Comscore achieves 19.2% higher engagement and 25.7% more product demo requests with Ibexa eZ Platform

Producing and managing multilingual content for multiple channels

Comscore, a global digital analytics company serving more than 2,100 clients across 44 markets, needed to deliver multilingual, targeted content across channels and devices. Their challenge was to provide a responsive CMS that could populate web and native iOS/Android/Windows/BlackBerry apps through APIs and support sophisticated lead-generation with progression profiling and field pre-population.

Ibexa (eZ Platform) was configured to deliver content based on user location and product availability and integrated with Digital Analytix and Eloqua to enable automated, targeted content delivery and tracking. The solution streamlined the user experience, simplified content updates and e-commerce integration, and delivered measurable gains—page views per visit rose 19.2% year‑on‑year and product demo requests increased 25.7%—with ongoing Ibexa support and audits keeping the implementation optimized.

ComScore

Ferry Gijzel

Director of Web Marketing