Case Study: Pierre Fabre improves brand experience and boosts conversions with Ibexa DXP

Pierre Fabre launches 145 sites in 18 months with Ibexa

Pierre Fabre Laboratories, a French pharmaceutical and dermo-cosmetics company, needed to create a harmonious digital ecosystem for its many brands to better understand customer needs and stand out in a competitive market. To meet this challenge, they partnered with vendor Ibexa to implement the Ibexa DXP platform.

The solution provided by Ibexa centralized content management and integrated with existing systems like PIM, DAM, ERP, and CRM. This allowed for unified management while preserving each brand's identity. The results for Pierre Fabre were significant, including the launch of 145 sites in 18 months, 155 million page views, a 63% increase in SEO traffic, and doubled conversions, leading to increased operational efficiency and a strengthened ability to innovate.

Pierre Fabre