Case Study: OBO Bettermann achieves global digital transformation with Ibexa DXP

OBO Bettermann unifies 38 websites in 28 languages with Ibexa

OBO Bettermann, a leading global manufacturer of electrical installation systems, faced the challenge of managing a fragmented digital landscape across 38 websites in 28 languages. Their old systems were inefficient and could not balance the need for global brand governance with the local autonomy required by their many subsidiaries. To achieve its ambitious digital transformation goal, OBO turned to vendor Ibexa and its DXP platform to create a centralized digital experience hub.

Ibexa DXP provided a centralized, flexible platform that acted as the core of OBO's digital ecosystem. The solution integrated with existing systems like Microsoft Dynamics CRM and a custom PIM, enabling efficient multi-locale content management and empowering local editors. As a result, OBO achieved measurable improvements in SEO, enhanced user experience, and gained a globally scalable architecture ready for future expansion with AI-powered features.

OBO Bettermann