Case Study: medac unifies global websites and boosts traffic with Ibexa DXP

Medac consolidates 12 country sites in 6 months with Ibexa

medac, a global pharmaceutical company, faced a fragmented digital infrastructure with outdated country-specific websites and disparate CMS platforms. This made it impossible for leadership to monitor content or ensure a consistent brand message across its markets. medac partnered with Ibexa to implement the Ibexa DXP platform to consolidate its digital presence and orchestrate a cohesive brand narrative.

The solution involved consolidating eleven country sites and a new corporate site onto a single Ibexa DXP instance, which included the implementation of Ibexa's native PIM to create a single source of truth for product information. The project was completed in under six months and resulted in a substantial increase in website traffic. medac now has full oversight of all editorial activity, and its markets can easily share content while retaining the autonomy to operate within their local regulatory frameworks.

Medac