Case Study: Madsack achieves unified, mobile-ready digital publishing with Ibexa

Madsack Embraces the Digital Revolution with the eZ Publish Platform

Madsack Media Group, a century-old regional publisher in Germany, faced the industry-wide shift to digital and mobile and needed a more flexible CMS with customizable workflows to manage vast amounts of new and archived content. The challenge included selecting the right platform and executing a large-scale migration while preparing for a mobile-first audience and multi-channel content distribution.

Madsack chose eZ Publish in 2008 and completed a phased migration within eight months, rolling out sites every two weeks. They implemented mobile detection and a unified subscription model, extended the platform with eZ Find, eZ Flow, Brightcove and SEO enhancements, and consolidated content sharing across titles—resulting in all sites on eZ, improved search and content reuse, and a mobile strategy targeting a 30% traffic lift.

Madsack

Martin Kautz

Technical Director