Case Study: MACSF (French medical insurer) achieves a future-proof, personalized DXP with Ibexa

MACSF French mutual insurance business for health professionals

MACSF, the French mutual insurer for health professionals with more than one million members, needed to modernize a legacy CMS that had accumulated over 3,000 undifferentiated content items. The organization wanted a future‑proof Digital Experience Platform that was more user‑friendly for contributors, supported personalization for a highly diverse membership, and fully backed by the vendor.

Working with Ibexa, MACSF ran workshops, an expert audit and a Proof of Concept, then migrated from eZ Publish 5.4 to eZ Platform 2.5. The new DXP delivered a clearer, more ergonomic backend, API support for mobile apps, in‑house training, and strong personalization potential (with Page Builder and configurator features planned). Results include improved contributor productivity, better content organization and targeting, and a future‑proof platform fully supported by Ibexa that will enable more proactive member experiences.

MACSF

Albert Dzon-Oko Féré

IT Project Manager