Case Study: Hootsuite achieves streamlined, scalable content management and improved SEO with Ibexa (formerly eZ)

How eZ helped the social media management leader transform Hootsuite.com into a premiere brand site

Hootsuite, the leading social media management platform with over 500 employees and 9 million users, faced a common SaaS problem: its marketing site was hard-coded on the product stack, forcing the marketing team to file development tickets for every change. Multiple WordPress microsites created content sprawl, lacked structured content, translation workflows and SEO control, and the company needed an enterprise-grade, developer-friendly CMS that could scale, support multiple languages and give marketers autonomy.

Hootsuite selected eZ Publish Platform 5 and partnered with Mugo Web to consolidate sites, migrate content and redesign the site—delivering the first phase on schedule in six months and completing a rebrand shortly after. eZ’s templating engine, eZ Flow and built-in multilingual and caching capabilities (Varnish) let editors create layouts, manage translations, run A/B tests and optimize SEO without developer help; Hootsuite.com now runs in eight languages, shows measurable SEO gains, faster time-to-publish and a scalable high-performance architecture with plans to migrate additional microsites.

Hootsuite

Jeff Waterfall

User Interface and Front-end Developer