Case Study: Hibu achieves faster editorial workflows and rich-media landing pages with Ibexa (eZ Platform)

Hibu Migration to DXP Delivers Great Digital Experience

Hibu, a leading provider of digital marketing solutions for local businesses, needed to migrate its site from eZ Platform v1 to the LTS eZ Platform v2 to gain a richer feature set, a faster and more intuitive admin UI, and full support for a new web design. A critical part of the challenge was moving many landing pages and forms and keeping them synchronized with Eloqua while preserving rich media and block-based layouts.

Novactive by Nextedia scoped and executed the migration—upgrading PHP, Symfony, MariaDB and Platform.sh configurations, migrating eZ configuration, templates and admin settings, and creating a Form Converter (released as an open-source bundle) to handle form and Eloqua integration. The result: minimal training required, a faster admin experience, new editorial workflow, rich text blocks and content scheduling, and a successful site and landing-page relaunch with dynamic, rich-media content.

Hibu

Suzanne Miller

Sr. Manager, Digital Design