Case Study: Groupe Atlantic achieves hyper-personalized B2B engagement with Ibexa DXP

Groupe Atlantic transforms B2B engagement with Ibexa, personalizing 85,000 professional accounts

Groupe Atlantic, a global leader in HVAC solutions, faced a fragmented digital ecosystem that limited its engagement with its diverse B2B distributor network. Their challenge was to unify multiple websites and deliver personalized experiences to different professional user segments. Partnering with vendor Ibexa and using their Ibexa DXP platform, the goal was to transform their digital strategy through hyper-personalization.

The solution implemented by Ibexa consolidated all products and services into a single, unified platform that dynamically customized content and navigation based on individual user roles and activities. This resulted in 85,000 professional accounts receiving personalized experiences, with 91% of users reporting the portal navigation was very intuitive. The project successfully onboarded 8,000 distributors, leading to higher engagement, streamlined workflows, and a reshaped organizational culture centered on empowering users.

Groupe Atlantic