Case Study: Getzner transforms its customer experience with Ibexa DXP

Getzner launches a new DXP in 6 months with Ibexa

Getzner, a world-leading manufacturer of textiles including African fashion brocades, faced a fragmented digital landscape built on multiple WordPress sites. This structure was organized around their internal business units rather than customer needs, making it difficult for visitors to find products and information. Seeking a more flexible and customer-centric solution, Getzner partnered with Ibexa to implement its Ibexa DXP platform.

The solution involved consolidating Getzner's digital presence onto the modular Ibexa DXP, creating two distinct sites: a corporate B2B site and a vibrant B2C site for African fashion. This reoriented the customer experience, making product searches and career opportunity filtering far more intuitive. While an ecommerce shop is planned for the future, the initial launch of the "MVP" site was already a significant improvement over the previous WordPress environment, providing a flexible foundation for Getzner's future digital growth and strategy.

Getzner