Case Study: Fruchthof Nagel achieves efficient B2B online ordering with Ibexa

Fruchthof Nagel launches a 1,500-item B2B shop with Ibexa

Fruchthof Nagel, a leading fruit retailer and logistics provider, needed to establish an efficient B2B online shop integrated with its Microsoft Dynamics NAV ERP system. The challenge was to create a portal that provided 24/7 access for logged-in customers while handling the complex business logic of selling fresh produce, including delivery date selection and product availability. They partnered with vendor Ibexa and its partner network to implement a solution using the Ibexa Experience platform.

The solution implemented by Ibexa was a silver.basic online shop connected via a Web Connector to the ERP. This integration seamlessly transferred critical business data, enabling features like dynamic delivery dates, product blocks, and a delegate function for sales staff and key accounts. As a result, Fruchthof Nagel now has a modern and highly efficient online operation that optimizes internal processes and allows customers to place orders conveniently at any time.

Fruchthof Nagel