Case Study: Fruchthof Nagel achieves a 24/7 ERP-integrated B2B shop with Ibexa

Fruchthof Nagel B2B shop with Integration to MS Dynamics NAV ERP

Fruchthof Nagel, a leading fruit retailer and logistics provider in Neu-Ulm, needed a B2B online shop for around 1,500 items that would be accessible 24/7 but only allow ordering after login (public visitors see a price-less catalogue). The project also had to reduce sales workload, strengthen online presence and handle fresh-produce constraints such as delivery-date selection, just-in-time procurement and ERP-driven cut-off times for availability.

silver.solutions delivered a silver.basic shop built on Ibexa with a Web Connector to Microsoft Dynamics NAV, enabling real-time ERP-driven pricing, availability, customer blocks and special rights (delegate ordering for sales staff and key accounts). The site supports marketing features (top sellers, promotions, documents/images per product) and implements delivery-date and procurement rules; the result is a modern, efficient shop that preserves business logic from NAV, streamlines internal processes and lets customers order anytime.

Fruchthof Nagel