Case Study: Essilor achieves faster multi-market digital deployment with Ibexa DXP

Essilor scales 22 markets in less than two weeks with Ibexa

Essilor, the world's largest manufacturer of ophthalmic lenses, faced the challenge of consolidating fragmented product messaging and 22 multilingual websites across different markets onto a single, intuitive system. They needed to enable fast content distribution and create tools like a store locator to drive customer footfall to partnered opticians. To address this, they partnered with the vendor Ibexa, utilizing the Ibexa DXP platform.

The solution, implemented via an agile process with Ibexa's partner Kaliop, involved a design sprint and incremental development. Using Ibexa DXP, Essilor rapidly scaled their digital ecosystem to 16 markets, dramatically reducing the time to launch new sites. Results included the rapid and consistent deployment of localized content, increased footfall for optician partners, and the platform being on schedule to reach 22 sites by the end of 2020.

Essilor