Case Study: Deutsche Lebens‑Rettungs‑Gesellschaft achieves a robust, ERP‑integrated online shop with Ibexa Experience

Deutsche Lebens-Rettungs-Gesellschaft - Customer Case Study

Deutsche Lebens‑Rettungs‑Gesellschaft e.V. (DLRG), the world’s largest volunteer rescue organization with about 1.3 million members and Germany’s leading swimming and lifeguard trainer, engaged silver.solutions to build a technologically robust online shop. The challenge was to deliver a responsive e‑commerce platform tightly integrated with their ERP, reduce office sales workload, support marketing, and reflect the association’s complex product range and decentralized responsibility structures.

silver.solutions implemented silver.e‑shop 3.2 with a Web Connector to Microsoft Dynamics NAV, importing product data and automating orders and customer transfers. The solution adds association-level user and rights management, budget limits with approval workflows, a delegate function for national support, and an Ibexa CMS for centralized content and marketing. The shop launched on schedule, ERP integration runs flawlessly, customer centers’ workloads have fallen, and the scalable platform supports planned future features.

Deutsche Lebens-Rettungs-Gesellschaft

Andreas Salger

Head of Procurement