Case Study: CNP Assurances achieves a more flexible, user-centric online customer experience with Ibexa DXP

CNP Assurances serves 36 million policyholders with Ibexa

CNP Assurances, a major international insurance group, faced the challenge of overhauling its online customer experience to be more user-centric and unified. They needed to bring together institutional content and customer paths on a single platform to offer accessible, simple, and personalized journeys for all their audiences. To address this, they partnered with vendor Ibexa and its Ibexa DXP product.

The solution involved a close collaboration with Ibexa and its partner Almavia CX to migrate from eZ Publish and implement the Ibexa DXP. This included a site redesign that integrated a new brand identity and developed compliant customer paths. The results provided significant technological and functional gains, with the Page Builder tool offering flexibility and autonomy for quick content improvements. This led to a positive impact on UX and brand expression, as well as the new ability to automate the creation of landing pages and microsites.

CNP Assurances