Case Study: Atlantic France unifies and personalizes its B2B experience with Ibexa

Atlantic France unifies 10 websites in a 2-year Ibexa transformation

Atlantic France, a division of Groupe Atlantic, faced the challenge of replacing multiple fragmented product websites and a training portal with a single, unified B2B platform. They partnered with Ibexa and its Ibexa DXP product to re-architect their backend, create a segmented content structure for different user typologies, and reorganize their editorial process to create a more cohesive digital experience for their professional customers.

The solution implemented by Ibexa resulted in the launch of a single Atlantic PROS website that provides a unified yet personalized experience across all products. Customers now have a streamlined experience with content tailored to their specific profession, which acts as a strong incentive to create an account. The project, accelerated during COVID-19 lockdowns, was met with positive feedback from users who reported significant time savings. Ibexa's technology also enabled seamless integration with third-party systems, and future plans include adding e-commerce functionality.

Atlantic France